Misconceptions about Web Analytics #3

One of the most confusing things about web analytics is the fact that depending on the platform and the method of measurement there is NO consistency. So when people say “the numbers don’t lie” in web analytics they can and often do, if you don’t take into account spiders, internal traffic, weblog vs. tag measurement, mobile vs traditional website measurement, pageviews vs. visits, visits vs. unique visitors and a whole host of other things. Don’t get me wrong, it’s an AWESOME field but it’s pretty confusing. I will cop to that.

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