Misconceptions about Web Analytics – #2

There are people who say they love web analytics who actually just love charts. The charts and the reporting is the fun part. When your ideas and your efforts are backed up with data is the fun part. Pivot tables, filtering out bad data, and checking if pages are tagged correctly isn’t a whole lot of fun, and that’s a big part of web analytics. The worst part of web analytics is when your data makes you the bearer of bad news about a campaign. But it’s all part of the job. Do you love web analytics?

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